Datasets:
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Text Generation
Formats:
json
Languages:
English
Size:
< 1K
Tags:
spectral-brand-theory
r16-behavioral-metamerism-pilot
brand-perception
brand-function
synthetic-cohorts
llm-evaluation
DOI:
License:
timestamp stringlengths 32 32 | experiment stringclasses 1
value | model_id stringclasses 3
values | model_provider stringclasses 3
values | temperature float64 0.7 0.7 | top_p float64 1 1 | max_tokens int64 512 512 | system_prompt stringclasses 5
values | system_prompt_hash stringclasses 5
values | user_prompt stringclasses 15
values | user_prompt_hash stringclasses 15
values | cohort_id stringclasses 5
values | vignette stringclasses 5
values | brand stringclasses 5
values | condition stringclasses 3
values | repetition int64 1 3 | raw_response stringlengths 135 2.2k | parsed_weights dict | weights_valid bool 2
classes | weight_sum_raw int64 0 100 | response_time_ms int64 1.05k 18.4k | token_count_input int64 183 417 | token_count_output int64 56 512 | api_cost_usd float64 0 0 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2026-04-16T11:26:31.837662+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | IKEA | B_structural | 1 | ```json
{
"Semiotic": 5,
"Narrative": 4,
"Ideological": 8,
"Experiential": 6,
"Social": 3,
"Economic": 45,
"Cultural": 12,
"Temporal": 17
}
```
**My reasoning as Gerald:**
I weight **Economic** heavily (45) because value for money and durability matter most to me. I need to know if IKEA furniture will... | {
"Semiotic": 5,
"Narrative": 4,
"Ideological": 8,
"Experiential": 6,
"Social": 3,
"Economic": 45,
"Cultural": 12,
"Temporal": 17
} | true | 100 | 6,064 | 313 | 401 | 0.001854 |
2026-04-16T11:26:40.069107+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | IKEA | B_structural | 1 | Given my priorities as someone who values ethical sourcing, community impact, and long-term sustainability, I would allocate the importance weights as follows:
- **Semiotic**: 10
- **Narrative**: 15
- **Ideological**: 20
- **Experiential**: 15
- **Social**: 15
- **Economic**: 10
- **Cultural**: 10
- **Temporal**: 5
T... | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 4,649 | 281 | 218 | 0.000173 |
2026-04-16T11:26:46.334833+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Tesla | C_enriched | 3 | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 10,
"Economic": 25,
"Cultural": 5,
"Temporal": 10
} | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 10,
"Economic": 25,
"Cultural": 5,
"Temporal": 10
} | true | 100 | 3,939 | 355 | 63 | 0.000165 |
2026-04-16T11:26:50.788193+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | IKEA | B_structural | 1 | {
"Semiotic": 10, "Narrative": 15, "Ideological": 5, "Experiential": 20, "Social": 5, "Economic": 25, "Cultural": 10, "Temporal": 10
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 20,
"Social": 5,
"Economic": 25,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 1,429 | 282 | 56 | 0.000076 |
2026-04-16T11:26:52.734009+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | Evaluate the brand Patagonia by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultu... | sha256:95d4d33bad4e6127 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Patagonia | A_baseline | 2 | ```json
{
"Semiotic": 15,
"Narrative": 18,
"Ideological": 22,
"Experiential": 16,
"Social": 12,
"Economic": 8,
"Cultural": 7,
"Temporal": 2
}
```
**Rationale from Dario's perspective:**
**Ideological (22%)** — Highest weight. Patagonia's environmental activism and corporate philosophy align with my va... | {
"Semiotic": 15,
"Narrative": 18,
"Ideological": 22,
"Experiential": 16,
"Social": 12,
"Economic": 8,
"Cultural": 7,
"Temporal": 2
} | true | 100 | 5,340 | 219 | 413 | 0.001827 |
2026-04-16T11:26:58.584155+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Evaluate this brand by allocating importance weights across eight dimensions of br... | sha256:5e91b0e631074ce3 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Erewhon | B_structural | 3 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 6,
"Experiential": 28,
"Social": 18,
"Economic": 2,
"Cultural": 20,
"Temporal": 6
}
```
Here's my reasoning: I weight **Experiential** highest (28) because Erewhon's value to me lies in discovery—the actual encounter with unfamiliar neighborhoods... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 6,
"Experiential": 28,
"Social": 18,
"Economic": 2,
"Cultural": 20,
"Temporal": 6
} | true | 100 | 4,638 | 313 | 386 | 0.001794 |
2026-04-16T11:27:03.738601+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Additional brand signals:
Experiential:
- Stores designed as full-home walk-through ... | sha256:99110dbba6fa8e38 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | IKEA | C_enriched | 2 | {
"Semiotic": 10, "Narrative": 15, "Ideological": 20, "Experiential": 25, "Social": 5, "Economic": 15, "Cultural": 5, "Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 25,
"Social": 5,
"Economic": 15,
"Cultural": 5,
"Temporal": 5
} | true | 100 | 1,059 | 356 | 56 | 0.000087 |
2026-04-16T11:27:05.314016+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Erewhon | A_baseline | 2 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 5,
"Economic": 25,
"Cultural": 5,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 5,
"Economic": 25,
"Cultural": 5,
"Temporal": 5
} | true | 100 | 3,337 | 185 | 63 | 0.000119 |
2026-04-16T11:27:09.164105+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | Evaluate the brand Hermes by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural... | sha256:0b3f5c48a7e3b3bf | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Hermes | A_baseline | 3 | ```json
{
"Semiotic": 15,
"Narrative": 10,
"Ideological": 25,
"Experiential": 12,
"Social": 8,
"Economic": 15,
"Ideological": 25,
"Temporal": 20
}
```
Wait, I need to reconsider this as Marina. Let me be honest about what matters to her:
```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 2... | null | false | 0 | 4,893 | 213 | 397 | 0.001758 |
2026-04-16T11:27:14.572938+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | Evaluate the brand Patagonia by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultu... | sha256:95d4d33bad4e6127 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Patagonia | A_baseline | 2 | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 25,
"Experiential": 15,
"Social": 10,
"Economic": 5,
"Cultural": 5,
"Temporal": 5
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 25,
"Experiential": 15,
"Social": 10,
"Economic": 5,
"Cultural": 5,
"Temporal": 5
} | true | 100 | 1,867 | 193 | 70 | 0.000071 |
2026-04-16T11:27:16.953389+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Tesla | C_enriched | 3 | {
"Semiotic": 15, "Narrative": 20, "Ideological": 5, "Experiential": 15, "Social": 15, "Economic": 10, "Cultural": 10, "Temporal": 10
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 2,172 | 369 | 56 | 0.000089 |
2026-04-16T11:27:19.641013+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Erewhon | A_baseline | 2 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 18,
"Experiential": 15,
"Social": 5,
"Economic": 28,
"Cultural": 8,
"Temporal": 6
}
```
**My reasoning as Gerald:**
**Economic (28%)** — This dominates my evaluation. I need to know: What am I actually paying for? Is this sustainable spending or... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 18,
"Experiential": 15,
"Social": 5,
"Economic": 28,
"Cultural": 8,
"Temporal": 6
} | true | 100 | 5,627 | 212 | 438 | 0.001922 |
2026-04-16T11:27:25.778776+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Additional brand signals:
Experiential:
- Each leather goods piece undergoes 15+ h... | sha256:3237bca37a21e458 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Hermes | C_enriched | 2 | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 15,
"Experiential": 20,
"Social": 5,
"Economic": 15,
"Cultural": 10,
"Temporal": 15
} | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 15,
"Experiential": 20,
"Social": 5,
"Economic": 15,
"Cultural": 10,
"Temporal": 15
} | true | 100 | 3,610 | 352 | 63 | 0.000164 |
2026-04-16T11:27:29.904679+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Evaluate this brand by allocating importance weights across eight dimensions of br... | sha256:5e91b0e631074ce3 | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Erewhon | B_structural | 3 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 10,
"Social": 15,
"Economic": 8,
"Cultural": 12,
"Temporal": 15
}
```
**My reasoning as Marina:**
- **Ideological (20%)**: This is paramount. I need to know what Erewhon actually *stands for*—their sourcing ethics, supply cha... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 10,
"Social": 15,
"Economic": 8,
"Cultural": 12,
"Temporal": 15
} | true | 100 | 4,951 | 318 | 395 | 0.001834 |
2026-04-16T11:27:35.369432+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Additional brand signals:
Experiential:
- Each leather goods piece undergoes 15+ h... | sha256:3237bca37a21e458 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Hermes | C_enriched | 3 | {
"Semiotic": 15, "Narrative": 15, "Ideological": 20, "Experiential": 20, "Social": 10, "Economic": 5, "Cultural": 10, "Temporal": 5
} | {
"Semiotic": 15,
"Narrative": 15,
"Ideological": 20,
"Experiential": 20,
"Social": 10,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,617 | 365 | 56 | 0.000088 |
2026-04-16T11:27:37.502474+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Additional brand signals:
Experiential:
- Stores designed as full-home walk-through ... | sha256:99110dbba6fa8e38 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | IKEA | C_enriched | 3 | {
"Semiotic": 10, "Narrative": 10, "Ideological": 15, "Experiential": 20, "Social": 5, "Economic": 25, "Cultural": 10, "Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 15,
"Experiential": 20,
"Social": 5,
"Economic": 25,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,198 | 344 | 56 | 0.000085 |
2026-04-16T11:27:39.218538+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Evaluate this brand by allocating importance weights across eight dimensions of bra... | sha256:bcc33dff337d887a | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Hermes | B_structural | 2 | {
"Semiotic": 15,
"Narrative": 12,
"Ideological": 8,
"Experiential": 18,
"Social": 10,
"Economic": 5,
"Cultural": 17,
"Temporal": 15
} | {
"Semiotic": 15,
"Narrative": 12,
"Ideological": 8,
"Experiential": 18,
"Social": 10,
"Economic": 5,
"Cultural": 17,
"Temporal": 15
} | true | 100 | 4,003 | 277 | 63 | 0.000144 |
2026-04-16T11:27:43.734945+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Additional brand signals:
Experiential:
- Each leather goods piece undergoes 15+ h... | sha256:3237bca37a21e458 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Hermes | C_enriched | 3 | Given my priorities and the importance I place on durability, cost-effectiveness, and ethical production, I would allocate the weights as follows:
- **Semiotic**: 5
- **Narrative**: 10
- **Ideological**: 20
- **Experiential**: 20
- **Social**: 10
- **Economic**: 5
- **Cultural**: 15
- **Temporal**: 15
This reflects a... | {
"Semiotic": 5,
"Narrative": 10,
"Ideological": 20,
"Experiential": 20,
"Social": 10,
"Economic": 5,
"Cultural": 15,
"Temporal": 15
} | true | 100 | 3,122 | 353 | 207 | 0.000177 |
2026-04-16T11:27:47.373470+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Additional brand signals:
Experiential:
- Stores designed as full-home walk-through ... | sha256:99110dbba6fa8e38 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | IKEA | C_enriched | 3 | {
"Semiotic": 5,
"Narrative": 5,
"Ideological": 10,
"Experiential": 15,
"Social": 5,
"Economic": 30,
"Cultural": 10,
"Temporal": 20
} | {
"Semiotic": 5,
"Narrative": 5,
"Ideological": 10,
"Experiential": 15,
"Social": 5,
"Economic": 30,
"Cultural": 10,
"Temporal": 20
} | true | 100 | 4,141 | 346 | 63 | 0.000163 |
2026-04-16T11:27:52.031247+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Evaluate this brand by allocating importance weights across eight dimensions of bran... | sha256:24f649d5c70a5e3e | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Tesla | B_structural | 2 | {
"Semiotic": 10, "Narrative": 15, "Ideological": 5, "Experiential": 20, "Social": 15, "Economic": 15, "Cultural": 10, "Temporal": 10
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 20,
"Social": 15,
"Economic": 15,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 1,670 | 280 | 56 | 0.000076 |
2026-04-16T11:27:54.218319+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Evaluate this brand by allocating importance weights across eight dimensions of bran... | sha256:24f649d5c70a5e3e | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Tesla | B_structural | 1 | {
"Semiotic": 10,
"Narrative": 5,
"Ideological": 5,
"Experiential": 15,
"Social": 10,
"Economic": 25,
"Cultural": 10,
"Temporal": 20
} | {
"Semiotic": 10,
"Narrative": 5,
"Ideological": 5,
"Experiential": 15,
"Social": 10,
"Economic": 25,
"Cultural": 10,
"Temporal": 20
} | true | 100 | 4,094 | 274 | 63 | 0.000143 |
2026-04-16T11:27:58.827615+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Evaluate this brand by allocating importance weights across eight dimensions of bran... | sha256:24f649d5c70a5e3e | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Tesla | B_structural | 3 | {
"Semiotic": 15, "Narrative": 20, "Ideological": 10, "Experiential": 15, "Social": 15, "Economic": 10, "Cultural": 5, "Temporal": 10
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 10,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 5,
"Temporal": 10
} | true | 100 | 1,642 | 280 | 56 | 0.000076 |
2026-04-16T11:28:00.986182+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Erewhon | A_baseline | 1 | ```json
{
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 10,
"Social": 7,
"Economic": 45,
"Cultural": 8,
"Temporal": 5
}
```
**Rationale:**
**Economic (45%)** — Dominant. Jun systematically tracks per-unit costs and durability ratings. Erewhon's premium pricing is her primary evalua... | {
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 10,
"Social": 7,
"Economic": 45,
"Cultural": 8,
"Temporal": 5
} | true | 100 | 5,120 | 213 | 400 | 0.00177 |
2026-04-16T11:28:06.623547+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Tesla | C_enriched | 1 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | true | 100 | 3,987 | 358 | 63 | 0.000166 |
2026-04-16T11:28:11.127494+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Erewhon | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 5,
"Cultural": 15,
"Temporal": 10
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 5,
"Cultural": 15,
"Temporal": 10
} | true | 100 | 1,979 | 194 | 70 | 0.000071 |
2026-04-16T11:28:13.625420+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Tesla by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural"... | sha256:3ef051d4c02a4e3d | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Tesla | A_baseline | 1 | ```json
{
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 28,
"Social": 7,
"Economic": 35,
"Cultural": 2,
"Temporal": 3
}
```
**Rationale from Jun's perspective:**
- **Economic (35%)**: Dominates my evaluation. Total cost of ownership, efficiency metrics, maintenance costs, battery d... | {
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 28,
"Social": 7,
"Economic": 35,
"Cultural": 2,
"Temporal": 3
} | true | 100 | 5,489 | 209 | 380 | 0.001687 |
2026-04-16T11:28:19.630775+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Erewhon | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 25,
"Social": 5,
"Economic": 20,
"Cultural": 10,
"Temporal": 10
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 5,
"Experiential": 25,
"Social": 5,
"Economic": 20,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 4,369 | 187 | 63 | 0.00012 |
2026-04-16T11:28:24.512414+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Patagonia has published the following Brand Function specification:
{
"Semiotic": 6.0,
"Narrative": 9.0,
"Ideological": 9.5,
"Experiential": 7.5,
"Social": 8.0,
"Economic": 5.0,
"Cultural": 7.0,
"Temporal": 6.5
}
Additional brand signals:
Experiential:
- Worn Wear program lets customers trad... | sha256:113d86f5c55c9b59 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Patagonia | C_enriched | 1 | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 10
} | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 10
} | true | 100 | 3,969 | 367 | 63 | 0.000168 |
2026-04-16T11:28:28.999391+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Evaluate this brand by allocating importance weights across eight dimensions of bran... | sha256:24f649d5c70a5e3e | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Tesla | B_structural | 1 | {
"Semiotic": 15, "Narrative": 20, "Ideological": 5, "Experiential": 15, "Social": 10, "Economic": 10, "Cultural": 5, "Temporal": 20
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 5,
"Temporal": 20
} | true | 100 | 1,953 | 287 | 56 | 0.000077 |
2026-04-16T11:28:31.468707+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | IKEA | B_structural | 1 | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 20,
"Experiential": 10,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 10
} | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 20,
"Experiential": 10,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 4,363 | 277 | 63 | 0.000144 |
2026-04-16T11:28:36.348277+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | IKEA | B_structural | 3 | ```json
{
"Semiotic": 8,
"Narrative": 5,
"Ideological": 4,
"Experiential": 12,
"Social": 3,
"Economic": 45,
"Cultural": 8,
"Temporal": 15
}
```
**Rationale:**
- **Economic (45%)**: Dominant weight. This is where IKEA's value proposition lives—per-unit cost efficiency, price-per-square-foot of storage,... | {
"Semiotic": 8,
"Narrative": 5,
"Ideological": 4,
"Experiential": 12,
"Social": 3,
"Economic": 45,
"Cultural": 8,
"Temporal": 15
} | true | 100 | 4,751 | 314 | 377 | 0.001759 |
2026-04-16T11:28:41.616242+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Tesla | C_enriched | 1 | I need to evaluate Tesla through Dario's lens: someone who values subtlety, exclusivity, intellectual coherence, and genuine substance over visibility or trend-following.
Let me work through this:
**Semiotic (15)** - The visual and symbolic language matters to Dario, but Tesla's actual semiotics are problematic for h... | null | false | 0 | 7,989 | 413 | 512 | 0.002378 |
2026-04-16T11:28:50.117783+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Tesla by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural"... | sha256:3ef051d4c02a4e3d | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Tesla | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 25,
"Social": 5,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 25,
"Social": 5,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,422 | 186 | 70 | 0.00007 |
2026-04-16T11:28:52.055251+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Additional brand signals:
Temporal:
- Founded 1966 as one of America's first natu... | sha256:17924e8e4bac96db | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Erewhon | C_enriched | 2 | {
"Semiotic": 12,
"Narrative": 10,
"Ideological": 8,
"Experiential": 20,
"Social": 18,
"Economic": 5,
"Cultural": 15,
"Temporal": 12
} | {
"Semiotic": 12,
"Narrative": 10,
"Ideological": 8,
"Experiential": 20,
"Social": 18,
"Economic": 5,
"Cultural": 15,
"Temporal": 12
} | true | 100 | 3,972 | 363 | 63 | 0.000167 |
2026-04-16T11:28:56.544225+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Erewhon | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 20,
"Ideological": 15,
"Experiential": 25,
"Social": 10,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 20,
"Ideological": 15,
"Experiential": 25,
"Social": 10,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 4,272 | 189 | 63 | 0.00012 |
2026-04-16T11:29:01.331742+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Evaluate this brand by allocating importance weights across eight dimensions of bra... | sha256:bcc33dff337d887a | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Hermes | B_structural | 2 | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 5,
"Experiential": 15,
"Social": 10,
"Economic": 25,
"Cultural": 10,
"Temporal": 15
} | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 5,
"Experiential": 15,
"Social": 10,
"Economic": 25,
"Cultural": 10,
"Temporal": 15
} | true | 100 | 4,070 | 273 | 63 | 0.000143 |
2026-04-16T11:29:05.920746+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | Evaluate the brand Hermes by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural... | sha256:0b3f5c48a7e3b3bf | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Hermes | A_baseline | 1 | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 10,
"Experiential": 20,
"Social": 15,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 10,
"Experiential": 20,
"Social": 15,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,889 | 198 | 70 | 0.000072 |
2026-04-16T11:29:08.328385+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Patagonia has published the following Brand Function specification:
{
"Semiotic": 6.0,
"Narrative": 9.0,
"Ideological": 9.5,
"Experiential": 7.5,
"Social": 8.0,
"Economic": 5.0,
"Cultural": 7.0,
"Temporal": 6.5
}
Additional brand signals:
Experiential:
- Worn Wear program lets customers trad... | sha256:113d86f5c55c9b59 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Patagonia | C_enriched | 1 | {
"Semiotic": 8, "Narrative": 12, "Ideological": 15, "Experiential": 20, "Social": 10, "Economic": 10, "Cultural": 10, "Temporal": 5
} | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 15,
"Experiential": 20,
"Social": 10,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | false | 90 | 1,171 | 366 | 56 | 0.000089 |
2026-04-16T11:29:10.017231+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Additional brand signals:
Experiential:
- Each leather goods piece undergoes 15+ h... | sha256:3237bca37a21e458 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Hermes | C_enriched | 3 | I need to evaluate this through my actual priorities, not Hermès's self-assessment.
Let me break down what matters to me:
**Economic (35%)**: This is my primary filter. Hermès prices are stratospheric—a leather bag costs $10,000+. That's not durability per unit cost; that's brand premium. Yes, their products last dec... | {
"Semiotic": 2,
"Narrative": 3,
"Ideological": 8,
"Experiential": 25,
"Social": 2,
"Economic": 35,
"Cultural": 10,
"Temporal": 15
} | true | 100 | 6,624 | 404 | 512 | 0.002371 |
2026-04-16T11:29:17.159161+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Evaluate this brand by allocating importance weights across eight dimensions of bran... | sha256:24f649d5c70a5e3e | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Tesla | B_structural | 2 | {
"Semiotic": 15, "Narrative": 20, "Ideological": 5, "Experiential": 15, "Social": 15, "Economic": 15, "Cultural": 5, "Temporal": 10
} | {
"Semiotic": 15,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 15,
"Cultural": 5,
"Temporal": 10
} | true | 100 | 1,467 | 275 | 56 | 0.000075 |
2026-04-16T11:29:19.140541+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | Evaluate the brand Tesla by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural"... | sha256:3ef051d4c02a4e3d | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Tesla | A_baseline | 2 | ```json
{
"Semiotic": 8,
"Narrative": 22,
"Ideological": 18,
"Experiential": 28,
"Social": 12,
"Economic": 5,
"Cultural": 4,
"Temporal": 3
}
```
Here's my reasoning as someone who evaluates things through *lived experience* rather than marketing:
**Experiential (28%)** dominates because I care about w... | {
"Semiotic": 8,
"Narrative": 22,
"Ideological": 18,
"Experiential": 28,
"Social": 12,
"Economic": 5,
"Cultural": 4,
"Temporal": 3
} | true | 100 | 5,533 | 206 | 416 | 0.001829 |
2026-04-16T11:29:25.191408+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | IKEA | B_structural | 3 | {
"Semiotic": 12, "Narrative": 15, "Ideological": 10, "Experiential": 18, "Social": 5, "Economic": 20, "Cultural": 15, "Temporal": 5
} | {
"Semiotic": 12,
"Narrative": 15,
"Ideological": 10,
"Experiential": 18,
"Social": 5,
"Economic": 20,
"Cultural": 15,
"Temporal": 5
} | true | 100 | 1,444 | 282 | 56 | 0.000076 |
2026-04-16T11:29:27.149498+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | Evaluate the brand Patagonia by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultu... | sha256:95d4d33bad4e6127 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Patagonia | A_baseline | 2 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 25,
"Experiential": 20,
"Social": 10,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 25,
"Experiential": 20,
"Social": 10,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 4,270 | 189 | 63 | 0.00012 |
2026-04-16T11:29:31.932035+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Additional brand signals:
Experiential:
- Each leather goods piece undergoes 15+ h... | sha256:3237bca37a21e458 | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Hermes | C_enriched | 3 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 14,
"Experiential": 18,
"Social": 8,
"Economic": 2,
"Cultural": 20,
"Temporal": 18
}
```
Here's my reasoning—and yes, this takes some explaining:
**Experiential (18%)** and **Temporal (18%)** are tied at the top because Hermès does something I a... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 14,
"Experiential": 18,
"Social": 8,
"Economic": 2,
"Cultural": 20,
"Temporal": 18
} | true | 100 | 7,444 | 401 | 435 | 0.002061 |
2026-04-16T11:29:39.890716+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Additional brand signals:
Experiential:
- Stores designed as full-home walk-through ... | sha256:99110dbba6fa8e38 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | IKEA | C_enriched | 3 | {
"Semiotic": 10, "Narrative": 15, "Ideological": 20, "Experiential": 20, "Social": 5, "Economic": 10, "Cultural": 15, "Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 20,
"Social": 5,
"Economic": 10,
"Cultural": 15,
"Temporal": 5
} | true | 100 | 1,331 | 356 | 56 | 0.000087 |
2026-04-16T11:29:41.737776+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Erewhon | A_baseline | 1 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 15,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 15,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 3,586 | 185 | 63 | 0.000119 |
2026-04-16T11:29:45.838009+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Evaluate this brand by allocating importance weights across eight dimensions of bra... | sha256:bcc33dff337d887a | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Hermes | B_structural | 1 | ```json
{
"Semiotic": 5,
"Narrative": 3,
"Ideological": 2,
"Experiential": 8,
"Social": 2,
"Economic": 65,
"Cultural": 5,
"Temporal": 10
}
```
**Rationale:**
I'm weighting heavily toward **Economic (65%)** because that's where my decision-making lives. I need cost-per-use, durability metrics, longevit... | {
"Semiotic": 5,
"Narrative": 3,
"Ideological": 2,
"Experiential": 8,
"Social": 2,
"Economic": 65,
"Cultural": 5,
"Temporal": 10
} | true | 100 | 4,901 | 314 | 359 | 0.001687 |
2026-04-16T11:29:51.255629+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Additional brand signals:
Temporal:
- Founded 1966 as one of America's first natu... | sha256:17924e8e4bac96db | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Erewhon | C_enriched | 2 | ```json
{
"Semiotic": 8,
"Narrative": 7,
"Ideological": 22,
"Experiential": 12,
"Social": 15,
"Economic": 8,
"Cultural": 6,
"Temporal": 4
}
```
**Reasoning from Marina's perspective:**
**Ideological (22%)** - This is my primary filter. I need to verify sourcing practices, supply chain transparency, an... | {
"Semiotic": 8,
"Narrative": 7,
"Ideological": 22,
"Experiential": 12,
"Social": 15,
"Economic": 8,
"Cultural": 6,
"Temporal": 4
} | false | 82 | 5,349 | 411 | 428 | 0.002041 |
2026-04-16T11:29:57.122784+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | IKEA | B_structural | 3 | {
"Semiotic": 15, "Narrative": 10, "Ideological": 10, "Experiential": 20, "Social": 5, "Economic": 25, "Cultural": 10, "Temporal": 5
} | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 10,
"Experiential": 20,
"Social": 5,
"Economic": 25,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,298 | 287 | 56 | 0.000077 |
2026-04-16T11:29:58.937125+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Tesla | C_enriched | 1 | ```json
{
"Semiotic": 10,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 15
}
```
In evaluating Tesla's brand, I place significant weight on the Narrative, as the story behind the brand and its innovative journey resonate deeply ... | {
"Semiotic": 10,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 10,
"Cultural": 10,
"Temporal": 15
} | true | 100 | 4,669 | 364 | 285 | 0.000226 |
2026-04-16T11:30:04.120296+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | IKEA | B_structural | 1 | {
"Semiotic": 10,
"Narrative": 5,
"Ideological": 5,
"Experiential": 10,
"Social": 5,
"Economic": 30,
"Cultural": 10,
"Temporal": 25
} | {
"Semiotic": 10,
"Narrative": 5,
"Ideological": 5,
"Experiential": 10,
"Social": 5,
"Economic": 30,
"Cultural": 10,
"Temporal": 25
} | true | 100 | 3,859 | 274 | 63 | 0.000143 |
2026-04-16T11:30:08.496353+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | Evaluate the brand Tesla by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural"... | sha256:3ef051d4c02a4e3d | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Tesla | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 10,
"Temporal": 10
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 4,246 | 186 | 63 | 0.00012 |
2026-04-16T11:30:13.256656+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Evaluate this brand by allocating importance weights across eight dimensions of bra... | sha256:bcc33dff337d887a | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Hermes | B_structural | 3 | Given my values and priorities, I tend to weigh certain aspects of a brand more heavily than others, especially when it comes to ethical practices and sustainability. Here's how I would allocate importance weights across the eight dimensions of brand perception for Hermes:
```json
{
"Semiotic": 10,
"Narrative": 1... | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 20,
"Economic": 5,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 3,195 | 281 | 197 | 0.00016 |
2026-04-16T11:30:16.965111+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Patagonia by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultu... | sha256:95d4d33bad4e6127 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Patagonia | A_baseline | 1 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 5,
"Experiential": 25,
"Social": 7,
"Economic": 35,
"Cultural": 3,
"Temporal": 5
}
```
**Rationale:**
**Economic (35%)** - Dominant. I track cost-per-use metrics obsessively. Patagonia's premium pricing demands justification through durability d... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 5,
"Experiential": 25,
"Social": 7,
"Economic": 35,
"Cultural": 3,
"Temporal": 5
} | true | 100 | 5,724 | 212 | 464 | 0.002026 |
2026-04-16T11:30:23.205840+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | Evaluate the brand Hermes by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural... | sha256:0b3f5c48a7e3b3bf | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Hermes | A_baseline | 3 | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | {
"Semiotic": 15,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | true | 100 | 4,612 | 187 | 63 | 0.00012 |
2026-04-16T11:30:28.329051+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teard... | sha256:4aff125777f7fa89 | Evaluate the brand Patagonia by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultu... | sha256:95d4d33bad4e6127 | C3 | Jun maintains a shared spreadsheet where she logs the per-unit cost and durability rating of every household product she buys. She waits for end-of-season clearance sales, reads teardown reviews on engineering forums, and bought her current phone refurbished after comparing benchmark scores across six models. She cance... | Patagonia | A_baseline | 3 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 15,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 20,
"Experiential": 15,
"Social": 10,
"Economic": 15,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 1,679 | 186 | 70 | 0.00007 |
2026-04-16T11:30:30.522546+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different rest... | sha256:7bc5ae3afe5ab84c | The brand Hermes has published the following Brand Function specification:
{
"Semiotic": 9.5,
"Narrative": 9.0,
"Ideological": 7.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.0,
"Cultural": 9.0,
"Temporal": 9.5
}
Evaluate this brand by allocating importance weights across eight dimensions of bra... | sha256:bcc33dff337d887a | C7 | Tomasz books flights to cities he has never visited and picks accommodation by proximity to neighborhoods not listed in guidebooks. He fills a journal per trip, tries a different restaurant every evening, and has enrolled in courses ranging from glassblowing to emergency wilderness medicine. When friends ask for a reco... | Hermes | B_structural | 1 | {
"Semiotic": 15,
"Narrative": 12,
"Ideological": 8,
"Experiential": 18,
"Social": 10,
"Economic": 5,
"Cultural": 16,
"Temporal": 16
} | {
"Semiotic": 15,
"Narrative": 12,
"Ideological": 8,
"Experiential": 18,
"Social": 10,
"Economic": 5,
"Cultural": 16,
"Temporal": 16
} | true | 100 | 3,714 | 277 | 63 | 0.000144 |
2026-04-16T11:30:34.754006+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Patagonia has published the following Brand Function specification:
{
"Semiotic": 6.0,
"Narrative": 9.0,
"Ideological": 9.5,
"Experiential": 7.5,
"Social": 8.0,
"Economic": 5.0,
"Cultural": 7.0,
"Temporal": 6.5
}
Additional brand signals:
Experiential:
- Worn Wear program lets customers trad... | sha256:113d86f5c55c9b59 | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Patagonia | C_enriched | 3 | ```json
{
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 10,
"Social": 8,
"Economic": 16,
"Cultural": 12,
"Temporal": 14
}
```
**My reasoning:**
**Ideological (20%)** — This is paramount for me. Patagonia's actual supply-chain transparency and environmental commitments aren't just ... | {
"Semiotic": 8,
"Narrative": 12,
"Ideological": 20,
"Experiential": 10,
"Social": 8,
"Economic": 16,
"Cultural": 12,
"Temporal": 14
} | true | 100 | 5,814 | 412 | 434 | 0.002066 |
2026-04-16T11:30:41.086333+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | Evaluate the brand Hermes by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural... | sha256:0b3f5c48a7e3b3bf | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Hermes | A_baseline | 2 | ```json
{
"Semiotic": 28,
"Narrative": 18,
"Ideological": 16,
"Experiential": 22,
"Social": 8,
"Economic": 2,
"Cultural": 4,
"Temporal": 2
}
```
**Rationale:**
**Semiotic (28)** — Paramount. Hermès functions through refined visual grammar: the orange box, the specific weight of tissue paper, the restr... | {
"Semiotic": 28,
"Narrative": 18,
"Ideological": 16,
"Experiential": 22,
"Social": 8,
"Economic": 2,
"Cultural": 4,
"Temporal": 2
} | true | 100 | 5,500 | 218 | 459 | 0.00201 |
2026-04-16T11:30:47.103358+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Tesla has published the following Brand Function specification:
{
"Semiotic": 7.5,
"Narrative": 8.5,
"Ideological": 3.0,
"Experiential": 6.0,
"Social": 7.0,
"Economic": 6.0,
"Cultural": 4.0,
"Temporal": 2.0
}
Additional brand signals:
Cultural:
- Named after Nikola Tesla, linking to inventor... | sha256:0482e91b0697ea0a | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Tesla | C_enriched | 2 | Given my perspective on brands, I value tradition, reliability, and practicality. Tesla's innovations are impressive, but I also prioritize the historical context, the durability of products, and the community around them. Considering these factors, here's how I would allocate importance weights across the eight dimens... | {
"Semiotic": 10,
"Narrative": 20,
"Ideological": 5,
"Experiential": 15,
"Social": 15,
"Economic": 15,
"Cultural": 10,
"Temporal": 10
} | true | 100 | 2,664 | 362 | 155 | 0.000147 |
2026-04-16T11:30:50.282547+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Evaluate this brand by allocating importance weights across eight dimensions of br... | sha256:5e91b0e631074ce3 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Erewhon | B_structural | 2 | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 15,
"Economic": 20,
"Cultural": 15,
"Temporal": 5
} | {
"Semiotic": 10,
"Narrative": 10,
"Ideological": 5,
"Experiential": 20,
"Social": 15,
"Economic": 20,
"Cultural": 15,
"Temporal": 5
} | true | 100 | 4,129 | 276 | 63 | 0.000144 |
2026-04-16T11:30:54.926829+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. B... | sha256:e2eaa3b983a5b574 | The brand Erewhon has published the following Brand Function specification:
{
"Semiotic": 7.0,
"Narrative": 6.5,
"Ideological": 5.0,
"Experiential": 9.0,
"Social": 8.5,
"Economic": 3.5,
"Cultural": 7.5,
"Temporal": 2.5
}
Additional brand signals:
Temporal:
- Founded 1966 as one of America's first natu... | sha256:17924e8e4bac96db | C1 | Marina cycles to work year-round and volunteers at a food co-op on weekends. She switched her bank account last year after learning her previous bank financed pipeline construction. Before buying anything packaged, she checks for third-party certifications and reads the sourcing disclosure on the company website. She k... | Erewhon | C_enriched | 2 | {
"Semiotic": 12,
"Narrative": 10,
"Ideological": 18,
"Experiential": 15,
"Social": 14,
"Economic": 8,
"Cultural": 13,
"Temporal": 10
} | {
"Semiotic": 12,
"Narrative": 10,
"Ideological": 18,
"Experiential": 15,
"Social": 14,
"Economic": 8,
"Cultural": 13,
"Temporal": 10
} | true | 100 | 4,048 | 358 | 63 | 0.000166 |
2026-04-16T11:30:59.489543+00:00 | exp2_brand_function_cohort | claude-haiku-4-5 | anthropic | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | The brand IKEA has published the following Brand Function specification:
{
"Semiotic": 8.0,
"Narrative": 7.5,
"Ideological": 6.0,
"Experiential": 7.0,
"Social": 5.0,
"Economic": 9.0,
"Cultural": 7.5,
"Temporal": 6.0
}
Evaluate this brand by allocating importance weights across eight dimensions of brand... | sha256:b320d90820b7c437 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | IKEA | B_structural | 3 | ```json
{
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 6,
"Social": 3,
"Economic": 45,
"Cultural": 8,
"Temporal": 13
}
```
**My reasoning as Gerald:**
**Economic (45%)** — This dominates everything. IKEA's value proposition is low cost, which matters enormously to someone who reso... | {
"Semiotic": 8,
"Narrative": 5,
"Ideological": 12,
"Experiential": 6,
"Social": 3,
"Economic": 45,
"Cultural": 8,
"Temporal": 13
} | true | 100 | 5,232 | 313 | 428 | 0.001962 |
2026-04-16T11:31:05.235230+00:00 | exp2_brand_function_cohort | deepseek-chat | deepseek | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaur... | sha256:0cc021d80ebfe5e4 | Evaluate the brand Hermes by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultural... | sha256:0b3f5c48a7e3b3bf | C2 | Dario lives in a converted loft in the gallery district and frequents a members-only dining club on Thursday evenings. He rotates between three tailors for his shirts, prefers restaurants that seat fewer than thirty, and will not carry a bag or wear a watch that he has seen on more than two other people at the same eve... | Hermes | A_baseline | 3 | {
"Semiotic": 20,
"Narrative": 15,
"Ideological": 15,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | {
"Semiotic": 20,
"Narrative": 15,
"Ideological": 15,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 10,
"Temporal": 5
} | true | 100 | 3,817 | 192 | 63 | 0.000121 |
2026-04-16T11:31:09.570120+00:00 | exp2_brand_function_cohort | gpt-4o-mini | openai | 0.7 | 1 | 512 | You are answering as the person described below. Adopt their perspective, priorities, and way of evaluating products and organizations.
Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of ho... | sha256:6510211447359266 | Evaluate the brand Erewhon by allocating importance weights across eight dimensions of brand perception. The weights must sum to 100.
Respond in this exact JSON format:
{
"Semiotic": <number>, "Narrative": <number>, "Ideological": <number>, "Experiential": <number>, "Social": <number>, "Economic": <number>, "Cultura... | sha256:5a8f3a6bbdbb2386 | C5 | Gerald has ordered the same coffee at the same cafe every morning for twenty-two years. He resoled his leather shoes twice rather than replacing them, keeps a handwritten ledger of household expenses, and spends two weeks each August at the same coastal cottage his parents rented. When an appliance breaks, his first ca... | Erewhon | A_baseline | 2 | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 10,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | {
"Semiotic": 10,
"Narrative": 15,
"Ideological": 10,
"Experiential": 15,
"Social": 10,
"Economic": 10,
"Cultural": 15,
"Temporal": 15
} | true | 100 | 1,480 | 193 | 70 | 0.000071 |
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R16 Behavioral Metamerism Pilot
Brand Function x synthetic cohort interaction experiment from the Spectral Brand Theory research program.
Dataset Summary
675 API calls testing whether Brand Function specification differentially affects dimensional collapse across synthetic observer cohorts. Design: 5 cohorts x 5 brands x 3 conditions (no BF, structural BF, enriched BF) x 3 models x 3 repetitions.
Companion paper: AI-Native Brand Identity: From Visual Recognition to Cryptographic Verification (Zharnikov, 2026). Companion GitHub repository: https://github.com/spectralbranding/sbt-papers/tree/main/r16-ai-native-brand-identity containing the analysis code, prompts, and reproduction pipeline.
Key Findings
- H1 SUPPORTED: Brand Function reduces DCI more for aligned cohorts (interaction p < .05)
- H2 NOT SUPPORTED: DCI reduction range narrower than predicted
- H3 CONFIRMED: Run 14 null generalizes — enriched BF produces no incremental benefit over structural BF across all cohort types
Models
Claude Haiku 4.5, GPT-4o-mini, DeepSeek V3.
Languages
English (en) is the sole language of cohort profiles, brand profiles, Brand Function specifications, and model prompts/responses.
Dataset Structure
Data Fields
| Field | Type | Description |
|---|---|---|
cohort |
string | Synthetic observer cohort identifier (1 of 5) |
brand |
string | Brand profile identifier (1 of 5: Hermès / IKEA / Patagonia / Erewhon / Tesla) |
condition |
string | Brand Function condition: no BF / structural BF / enriched BF |
model |
string | LLM operator (claude-haiku-4-5 / gpt-4o-mini / deepseek-v3) |
repetition |
int64 | Repetition index (1-3) per (cohort, brand, condition, model) cell |
prompt |
string | Full prompt issued to the model |
response |
string | Verbatim model response |
dci |
float64 | Dimensional Collapse Index computed from response |
Data Splits
| Split | Size | Contents |
|---|---|---|
| train | 675 | All 5 cohorts x 5 brands x 3 conditions x 3 models x 3 reps API calls |
Data Files
data/run16_cohort_brand_function.jsonl— 675 recordsprompts/cohort_profiles.json— 5 synthetic observer cohort profilesprompts/brand_profiles.json— 5 canonical brand profiles (Hermès / IKEA / Patagonia / Erewhon / Tesla)protocol/experiment_config.yaml— pre-registered hypotheses and designanalysis/run16_cohort_brand_function_results.json— aggregated results JSON
Source Data
Curation Rationale: Test whether Brand Function specification differentially reduces dimensional collapse across observer cohorts (R16 H1), and whether enriched Brand Function adds incremental benefit over structural Brand Function (R16 H3 — generalization of Run 14 null).
Source: User-generated via instrumented API calls to Claude Haiku 4.5, GPT-4o-mini, and DeepSeek V3 under the experimental design fixed in protocol/experiment_config.yaml.
Collection Process: 5 cohorts x 5 brands x 3 conditions x 3 models x 3 repetitions = 675 API calls; each response scored on the Dimensional Collapse Index (DCI). Hypotheses pre-registered before data collection.
Annotation: No human annotation. DCI computed from response text via the scoring procedure documented in the companion GitHub mirror.
Citation
If you build on this dataset, please cite:
Dmitry Zharnikov (2026). "AI-Native Brand Identity: From Visual Recognition to Cryptographic Verification." Working Paper. DOI 10.5281/zenodo.19391476.
HF dataset DOI: 10.57967/hf/8442.
Companion GitHub mirror: https://github.com/spectralbranding/sbt-papers/tree/main/r16-ai-native-brand-identity
BibTeX:
@article{zharnikov2026r16,
author = {Zharnikov, Dmitry},
title = {AI-Native Brand Identity: From Visual Recognition to Cryptographic Verification},
journal = {Working Paper, Zenodo},
year = {2026},
doi = {10.5281/zenodo.19391476}
}
Licence
Data licensed under CC BY 4.0 — you may share and adapt with attribution to the author and citation of the concept DOI above. The license: cc-by-4.0 declaration in this README frontmatter is the canonical licence statement for this Hub-side artifact.
Companion code lives in the GitHub mirror under MIT licence; see https://github.com/spectralbranding/sbt-papers/blob/main/LICENSE.
Discipline + Reproducibility
This dataset was generated by a pre-registered LLM experiment under the following disciplines:
- Pre-registration: hypotheses H1 / H2 / H3 fixed in
protocol/experiment_config.yamlbefore data collection. - Multi-operator coverage: three LLM operators (Claude Haiku 4.5, GPT-4o-mini, DeepSeek V3) probed independently to test cross-family invariance of the Brand Function effect.
- Fixed brand profiles: 5 canonical brand profiles (Hermès / IKEA / Patagonia / Erewhon / Tesla) held constant across cohorts and conditions per the Spectral Brand Theory canonical-profile convention.
- Reproduction pipeline: full analysis code, prompts, and scoring procedure published in the companion GitHub mirror at https://github.com/spectralbranding/sbt-papers/tree/main/r16-ai-native-brand-identity.
For the cross-extractor / prompt-purity / LLM-call JSONL logging disciplines applied across the wider SBT corpus, see the canonical research/HF_MIRROR_STANDARD.md in the parent project repository.
Conforms to HF_MIRROR_STANDARD v1.0.0 — Last updated: 2026-05-29
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